Nonprofit Congress

The Public Awareness Working Group, formed after the 2006 Nonprofit Congress, has rolled up its collective sleeves to take on not one, but two projects: one long-term and one short-term.

• The long-term project explores the concept of "reframing" the nonprofit sector to escape from traditional-and confining-ways of talking about our work, from the term "charity" to the unbalanced coverage of nonprofit scandal and fluff. Currently group members are researching funding possibilities to work with the Frameworks Institute, pioneers in reframing, in a focused study of how the sector is described and perceived.
• The short-term project is practical rather than theoretical-the compilation of a nonprofit awareness toolkit to help small and midsize organizations raise awareness of their work and their causes. The toolkit, to be released in 2009, will be structured around three goals: an awareness campaign, a fundraising campaign, and a public policy campaign.

Contact Elizabeth Clawson for more information about the Public Awareness Working Group and its projects.

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